Santa Pod Raceway, the home of European Drag Racing is no stranger to quality machinery, but now, thanks to a commercial partnership with leading international car hire firm, Alamo Rent A Car, staff will be travelling around in a little more comfort than usual!
The deal sees the respected venue providing high-profile commercial banner and programme space to Alamo, as well as numerous other e-marketing benefits and hospitality opportunities. In return, the Santa Pod team will enjoy having the pick of Alamo’s ultra-modern fleet at their disposal during major events.
This new marketing initiative extends Alamo’s involvement in the world of drag racing. Earlier this year the company signed up to sponsor 11 year old Paige Wheeler from Wellingborough, in her first drag racing season. Sponsorship from Alamo is giving her funding to attend the year’s UK events, branding and supporting her dragster, her safety gear and her crew team.
Commenting on the new partnership, Santa Pod’s Marketing Manager, Caroline Day said: “We’re absolutely delighted to be working with the team at Alamo. Not only are they providing a perfect solution to our transport problems on event, but better than that, they’re true enthusiasts, which means once we have sorted the corporate side of things, we all go and enjoy the racing!”
Andy Wheeler, International Business Services Director for Alamo commented: “Santa Pod is the ideal partner for us. Not only does it fit perfectly with our support of Paige in the Junior Dragsters, but with so much TV coverage and footfall, we think it’s a perfect place to showcase our brand.
“We think the ‘Pod staff will enjoy travelling ‘first class’ during the hectic show weekends, too!”
To further reinforce its support of drag racing, Alamo is offering a 10% discount on online rentals for all drag racing fans this year, helping even more people to experience the thrill and exhilaration of the sport. With a global network providing access to over 8,800 rental locations in 90 countries worldwide, and over 1,680 European locations, including at every major airport, Alamo offers a wide range of vehicles and optional extras for leisure travellers, making it the ideal partner for drag racing fans.
For more information on Alamo’s involvement in drag racing, please click to www.alamo.co.uk/dragster
For more information on Santa Pod, please click to www.santapod.com or call the team on 01234 7828282