Aston Martin made a lot of plans over the past few years, but CEO Tobias Moers told reporters in April that the company didn’t have a plan when he joined last May after serving as the head of Mercedes-Benz’s AMG performance brand. “When I came into the company nothing was defined. There was nothing going on,” Moers …
Tag archives: Aston Martin
The Aston Martin badge is forged in fire at 1,472 degrees
A lot goes into making the winged badge on the hood of every new Aston Martin. While most automakers have moved to common plastic, each Aston badge is still handmade from metal. This video from YouTube channel MrJWW shows how it’s done, for a special-edition DBX, in this case. A 200-year-old British company called Vaughtons …
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Here’s how the Aston Martin Vantage is made
The Aston Martin Vantage is the entry-level sports car in Aston’s lineup, but that doesn’t mean it’s built like a Toyota Corolla. This documentary shows how the Vantage is assembled at Aston’s plant for sports cars located in Gaydon, United Kingdom. Like other low-volume cars, Vantage production emphasizes craftsmanship over efficiency. While larger automakers brag …
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