Tesla and Rivian are poised to battle Ford and GM for the US’ electric truck market

By Simon Alvarez Posted on September 5, 2019 The US pickup truck market is a hefty prize for any automaker. In the second quarter alone, pickup trucks accounted for 33% of sales from Ford, GM, and Fiat Chrysler, up from 30% the previous year. Full-size trucks, such as the F-150, Silverado and RAM, continue to …